Integrations
Import your Excel or CSV into Google Merchant Product feed
Drop a messy Excel or CSV export and Importly maps every column to the exact format Google Merchant Product feed expects, cleans the values, and hands you a file that imports on the first try — no manual reformatting, no failed rows.
Column headers Importly recognises for Google Merchant Product feed
Whatever your source file calls them, Importly matches your columns to the fields Google Merchant Product feed expects:
| Field in Google Merchant Product feed | Recognised from headers like |
|---|---|
| id | sku, reference, référence, ref, réf, mpn… |
| title | name, title, product name, nom, nom du produit, titre… |
| description | description, desc, detail, détail, product description, description produit… |
| price | price, prix, tarif, amount, montant, unit price… |
| gtin | barcode, ean, ean13, ean-13, upc, gtin… |
| brand | brand, marque, manufacturer, fabricant, vendor, fournisseur… |
| product_type | category, categorie, catégorie, categories, catégories, type… |
| image_link | image, images, photo, photos, picture, visuel… |
How to import your file into Google Merchant Product feed
- 1 Upload your Excel or CSV and pick the Google Merchant Product feed profile.
- 2 Importly renames the columns, cleans every value — dates, phone numbers, amounts, countries — and drops duplicates and empty rows.
- 3 Download the cleaned file and import it into Google Merchant Product feed. It maps on the first try.
Stop reformatting exports by hand.
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